Facebook培训教你如何写出高回复率的红人BD email(有模板)

Facebook广告培训里面讲到联系红人的回复率之所以比较低,一方面,红人产出的相关内容是否有趣,能不能reach到更多的人。另一方面,和甲方合作能得到什么利益。但是这两个点,是就长期合作来说的。

对于我们刚开始与红人合作,对方不认识我们的情况下,狂吹我们能提供多少返点给红人,红人是没有概念的。为什么?因为我根本不了解你,你的产品是什么?质量怎么样?是不是我受众会买的产品?这一切都是未知数,所以,合作的第一步,就是想办法把产品寄出给红人。产品就是信任感!产品就是信任感!产品就是信任感!

所以,第一封BD email 的目的就是吸引对方注意,要到收货地址,寄产品!

我一般用的邮件title是Marketing Cooperation-Influencer channel-my brand,方便我和红人查找邮件

Youtube 邮件模板

Youtube红人比Instagram红人更看重利益,做视频的成本比单独写文字要麻烦多了,所以他们更渴望变现。
Hi XX,

I saw you on Youtube and love your video. Your XX video looks amazing! I’m reaching out today on behalf of our brand XX as we’re looking for content creators who are engaged within the XX industry to raise awareness of our brand.

Who are we?
XX(introduce your company and products)

Why should you cooperate with us?
We are hunting Youtuber to share product reviews and earn competitive commissions. There are three collaborate methods available:

  1. Fixed Sponsor fees
  2. XX Off Discount Code for your community
  3. At least XX commission per sales

If XX is a brand you are still interested in connecting with, please send me your mailing address so I can get some xx(your products) out to you ASAP.

If you have any questions at all, please don’t hesitate to reach out! 😊 

Kindest,
xx

之所以会用Q&A的形式,是工作中有一次收到官网后台的一封email,这封email辗转北美团队的人,客服小伙伴多人转发最后到我手上,收到email的人对这种简单明了的方式都印象深刻。Facebook培是最快的学习方法。

Instagram邮件模板

Ins的小红人们是最容易发展成为品牌大使的,是可以长期合作的人,所以邮件侧重这一点

Hi, 

I am XX(name) from xx(brand),  XX(introduce your company, 3 sentences are enough)

I have been following your profile on Instagram and really love your inspirational posts showing your XX journey. I thought your feed and the way you interpret the positive attitude is something our audience would appreciate. 

Here we’d like to send you a XXX(your product) to test, then if you find it a good product and XX is a brand you’d like to work with then we’d like to invite you to join our XX program, by joining this program you’ll: 

  1. Receive new products before the launch
  2. Unique discount code for your community, and at least XX order commission for you
  3. Cash support for social media campaign to interact with your community

If XX is a brand you are still interested in connecting with, please send me your mailing address. Then, once you let us know what you think, we can move forward and figure out the best partnership opportunity that fits both our styles.

If you have any questions at all, please don’t hesitate to reach out! 😊 I look forward to talking again soon.  

Stay safe,
XX

Instgarm/Twitter/Facebook 手机端私信模板

“Hey, insert handle or name here! 👋 We are XXX, XXX(introduce your brand) and we would love to link up with you for our social efforts! Your feed caught our eye right away, insert unique sentence about their feed (example) especially the photo of XX 🎉 We would love to talk about the possibility of a partnership and get you some XX to test out! Is there an email address we can reach you at? 😊

  • 记在私信中住,用we,而不是i
  • emoji不要超过3个
  • 内容要 short and sweet
  • 要邮箱是核心目的

Example of a follow-up = “Hey, again! Just wanted to check back and see if you got our last message! We would love to collab with you. 😊”

以上三个模板,亲测有效,回复率比之前的模板提高的50%。但是模板只是模板,一定要有针对这个红人定制化的内容,这样才让她感觉这个邮件是给我写的。

最后的最后,这个时候问题就来了,很多人会担心寄产品给对方,对方压根不review的情况。有一次和一个朋友聊天,她的boss就要求就跟所有红人签个协议,一定保证在收到产品14天内发review视频.

她自己很沮丧,很多红人是压根不理会这封签协议的邮件的。如果是以下情况,那么非常不建议签订保证书。

你的产品价值不算特别高,200美金以下。

红人粉丝量比较大,平均播放量过万。

此次合作没有产品以外的费用

在这种情况下,品牌和红人位置是不对等的,品牌方是求红人帮忙测评。收到产品的红人,如果发现产品不合适,不评测是很正常的事情。如果品牌方这个时候还要红人签订承诺书,无异于一个小猴子拍拍2米高大象,说兄弟,你一定要评测哦,我都寄产品给你了!是不是很幼稚?

当然也有办法避免,我之后会讲,寄出产品后,怎么提高红人评测率的办法

如果已经确定了sponsor fee,不放心的话,可以和红人签一个保证书。还有如果是寄给素人,粉丝做评测,签个保证书也是可以的。

Stay tuned!

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